Vendor Love: Anita Dongre Store Launch in Mumbai

Wednesday, April 25, 2012 | |
Anita Dongre launched her flagship Bridal store on High Street Phoenix in Mumbai this month, with a reception featuring stars and starlets to mark the occassion.  The store itself is a thoughtfully articulated vision of how Anita sees brides and grooms to-be experiencing the bridal trousseau shopping process. 

Decorated with jaali inspired by the lattice work of Jaipur, and laid with marigold yellow carpet throughout, the main attraction, without a doubt, are the clothes, which are suspended dramatically in the main reception area and line the walls in  colour blocked sections.  The multilevel boutique also features a gentleman's lounge upstairs, where grooms can browse Ms. Dongre's menswear range in a slightly more masculine setting.





All images courtesy of Anita Dongre on Facebook

1 comment:

Sushil said...

Now that's a boutique! Looks amazing. Love how they've woven the mughal theme of the jaali into their design, inspired by Udaipur architecture. And the marigold carpet is spectacular!

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